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At the opening of BroadSoft Connections 2010, I laid out three challenges for our service provider partners. I’d like to reflect on one of these today – my challenge to share success stories and go-to-market (GTM) best practices.
Our industry continues to move rapidly toward hosted and cloud services; we have watched UC implementation rates double year-over-year as reported by the CDW in its third annual Unified Communications Tracking Poll. In the same report, the CDW found 20 percent of medium and large businesses have fully implemented their UC solution, compared to just two percent one year ago, while they predict mobility needs are further driving on-the-go access features of UC adoption. Infonetics Research likewise predicted increased VoIP infiltration – specifically through the business market – predicting a $74.5 billion VoIP services market by 2015.
However, we believe having a successful service requires more than just great technology and a willing market. Our service provider partners need to excel in all aspects of GTM to ensure they have a compelling offer, a winning sales team, excellent fulfillment and support, and great demand generation.
BroadSoft is doing our part to assist – we increased our investment in GTM support resources, we built the BroadSoft XcelerateSM website to help our partners succeed with GTM, and we built an increasing number of tools such as the Top Ten Keys to Success. As a supplement to working with your BroadSoft account manager and our internal teams, we urge you to use these BroadSoft Xcelerate resources to build a great GTM strategy.
Our industry is growing fast, and when we help each other we continue to drive the market away from premise-based solutions and towards hosted and cloud services. Help us all win – share your success stories and share your keys to success.
Over this summer, look for BroadSoft to share more information and case studies and tools as part of our Xcelerate program and look for this to be a focus of our BroadSoft Connections event in October.
Remember my challenge from Connections 2010 – we want you to be a part of the go-to-market solution and drive value from collaboration. Visit our LinkedIn Group at http://linkd.in/jGU8ST and share your success stories here!
Mobile devices. Mobile storage. Mobile connectivity. Our culture today is consumed with the idea of mobility – and for good reasons. Relying upon the freedom of mobile communications has powered the productivity behind our daily lives and our businesses. In such a mobile world, we might be surprised to find how much further we can and will go mobile.
Having spent those agonizing minutes watching a mobile web page load, we have all been victim to the soon-to-be prehistoric speed of an overloaded 3G network (see: http://bit.ly/fgnF5a). As such, we have also realized our dependency, as well as the need for, the high speed capabilities, reliability and services we experience from our grounded technologies. As LTE networks continue to launch, and even faster and more reliable networks are continually pushed to market, we believe these networks and services will continue to drive a shift toward an even deeper reliance on our mobile devices and the range of services and applications which will now be possible. Welcome to a new true mobility.
Already, only nine percent of adult Americans are “gadget-less” (AFP, 2011). We believe those in the communications industry now have to meet this new range of needs for a truly mobile consumer and workforce – one with more devices, faster speeds and a demand for a broader range of mobile services. In response to this demand, BroadSoft recently announced its BroadWorks® telephony application server (TAS) to meet the requirements of the GSM Association’s (GSMA) IR.92 specifications for delivering Voice over LTE (VoLTE). To further enable the seamless expansion of mobile communication offerings, BroadSoft additionally announced the availability of MobileMxD™ – an integrated suite of consumer and Unified Communications (UC) services optimized for 4G networks.
Through these offerings, mobile, fixed and converged operators can now capitalize on mobile communication applications across all major smartphone and tablet operating systems (iOS, Android, etc.) and 4G enabled devices. MobileMxD will initially feature several in-demand services, including:
- MxDFamilyCenter - A web-based application that enables individuals to personalize their communication services and will allow families to stay connected and informed
- MxDCallCenter - Call Center capabilities, including video calling, which will enhance the customer experience and improve customer satisfaction
- MxD Instant Messaging and Presence - Smartphone and tablet access to business contacts from an integrated corporate directory, as well as mobile presence & location indicators
- MxDMeeting - Web collaboration capabilities, including desktop sharing and the ability to initiate, manage and control and participate in meetings, from a smartphone or tablet
- MxDProVideo - Video-calling and conferencing anytime, anywhere and from any mobile device
AFP. (2011, February 04). 85 percent of us adults own cellphone: survey. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5i8G0TD-JN7TA8gWgRUIbI80eNwKQ?docId=CNG.f7e7d21b588872cfa9a0189c30680503.751