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I’d like to introduce BroadSoft Xcelerate, a program developed by BroadSoft to help our service provider customers increase the adoption rate for their hosted communication services.

I think BroadSoft has earned a reputation – a reputation we’re proud of – for having the best technology and product in our industry.  Certainly a tremendous amount of energy, focus, ingenuity and effort have gone into building our product line.

But what’s equally clear, is that the success of a service provider does not rest solely on the technology of its platforms.  To succeed, service providers need to surround their technology with equally outstanding offers, value driven positioning and innovative tools designed to deliver this unique message.

Xcelerate is BroadSoft’s program designed to help service providers build a successful Go-To-Market plan.  On top of an outstanding technical platform, Xcelerate ensures service providers have winning offers that meet target market segments, and they have the capability to market, sell, and deliver on these offers.

The first stage of the Xcelerate program is the BroadSoft Xcelerate web site, now live and available online.  On the Xcelerate website, you’ll find tools and resources to help you with each aspect of BroadSoft’s Go-To-Market methodology, “The Four Pillars”, including: Offer Definitions, Sales Enablement, Customer Turnup, and Demand Generation.  You’ll find things such as: Reference Packaging, Sales Training, Marketing Campaign Tools, Sales Battlecards, Demonstration Videos, and much more.  For a brief overview of the program, you can download and view the live webinar introduction: Winning Go-To-Market Strategies from BroadSoft Xcelerate (http://bit.ly/xcelerate).

The Xcelerate site is free, available to all BroadSoft customers and partners, and requires only a BroadSoft Xchange account.  Please take a moment to review the site today, and feel free to send feedback to xcelerate@broadsoft.com.