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The days of questioning the availability, security and even the quality of VoIP (and all IP-based communication services) are over.  With the ubiquity of broadband connectivity and the proliferation of IP-powered devices, access to services from “the cloud” is now a part of our daily lives.  Whether viewing your finances in an online banking app (because after all isn’t logging into an account online accessing a “cloud” somewhere) or managing your critical customer information through a hosted CRM solution, we all have come to rely on “cloud” based services.

We have over 425 telecommunications service providers world-wide managing communication clouds to deliver IP-based services to their business and consumers customers, ensuring the immediate availability of every possible communication option …texting, IM, voice, video, web collaboration,  the options go on and on.  Our telecom service provider customers are also empowering their customers by allowing individuals and professionals to personalize their communication services and manage all of their communication devices from a single, web-based account.

But what is still an area of focus is the “readiness” of a SMB’s network for IP-based communications services.  Gartner predicted over 50% of SMBs are not ready for a VoIP deployment.  In need of a network assessment for a successful deployment, 60% of SMBs experienced monthly disruptions in their voice-data networks as reported by the Computing Technology Industry Association (read the PacketSmart whitepaper for full details).  With such a heavy reliance on “the cloud”, ensuring any network, whether an enterprise LAN or a consumer home network, is configured to optimize IP connections for a superior communication experience is essential to our customers.

As many of you know, BroadSoft purchased PacketSmart, a deep-packet assessment and monitoring service, in late 2010.  Our customers have quickly recognized the value in BroadSoft PacketSmart as the solution has continued to ensure the end-user experience is never sub-par and paired with the highest-quality service.   Don’t take our word for it.  Hear for yourself:

• Industry analyst details the value of BroadSoft PacketSmart as an essential QoS UC tool (No Jitter): http://bit.ly/dwTHXz

“PacketSmart has proved itself as invaluable tool in isolating issues, and to ensuring we are providing the best quality of service possible.”

-          Steve Francesco, CEO Chairman and President, Cohere Communications

“PacketSmart enables us to easily perform remote analysis of a customer network to determine if the network is ready for applications such as VoIP and maintain optimum performance post-deployment.   Since it is an affordable, hosted solution, PacketSmart eliminates the need to purchase and manage expensive network monitoring software and allows us to provide these network performance services much more cost effectively than other solutions.”

-          Bill Tomlinson, IT Solutions Director, Stewart and Associates.

“PacketSmart allows us to make certain that the customer network is truly IP ready prior to implementation, both voice and increasingly video.  This saves us not only time but more importantly ensures that everything is 100% optimized in the eyes of the customer.  IPFone is dedicated to delivering the most advanced IP services with the highest level of service quality. Utilizing PacketSmart is another important way that we differentiate ourselves from our competitors.”

-          Jonathan Lieberman, President/CEO, IPFone

“Packet Island’s technology has given us line of sight into areas of the customer’s own network that was virtually impossible to monitor previously, and at a price point that made the decision to partner with Packet Island easy. ENA prides itself on world class customer service, and Packet Island is a key component in that support strategy”

-          Simon Weller, Director of Product Design, ENA

“One of the biggest challenges in delivering VoIP products to the SMB market is ensuring the call quality.  Since businesses rely on their phone service for day-to-day operation, customers will not tolerate poor quality, dropped calls or even service outages.  The best management of quality is to identify problems before they have an impact and if the quality is compromised, quick diagnosis and resolution.  Packet Island provides the solution to this with their monitoring device backed by a very responsive and knowledgeable team.  The solution allows for rapid identification and possible remedies without the need to devote resources and time. ”

-          Pete Llewelyn, CTO, Vinculum Communications

Read for more about BroadSoft PacketSmart.